A practical glossary of ecommerce, digital marketing, performance, omnichannel, analytics and AI. Search by term, initial or topic, then open each definition for examples and related In-Vidia insights.
50 terms
Add-to-Cart Rate
Add-to-Cart Rate measures the percentage of visits or users that add at least one product to the cart after interacting with the site or a product page.
Read definition →AI Agent
An AI agent is a software system that uses AI models to interpret a goal, choose actions and interact with tools or data to carry out a task.
Read definition →Average Order Value (AOV)
Average Order Value (AOV) indicates how much a customer spends on average per completed order.
Read definition →Cart Abandonment Rate
Cart Abandonment Rate measures the share of users who add at least one product to cart but do not complete a purchase.
Read definition →Checkout Abandonment Rate
Checkout Abandonment Rate measures the share of users who start the checkout process but do not reach order confirmation.
Read definition →Churn Rate
Churn Rate measures the share of customers, users or subscribers who end a relationship or stop being active during a defined period.
Read definition →Click and Collect
Click and Collect allows customers to purchase or reserve online and pick up the product at a physical location.
Read definition →Conversion Rate
Conversion Rate is the percentage of users or sessions that complete a desired action, such as a purchase, registration or lead submission.
Read definition →Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the structured process of improving a site or funnel’s ability to turn existing traffic into conversions by reducing friction and increasing clarity, trust and relevance.
Read definition →Cost per Acquisition (CPA)
Cost per Acquisition (CPA) indicates the average cost required to generate a conversion defined as an acquisition: a sale, lead, signup or another valuable action.
Read definition →Cost to Serve
Cost to Serve represents the cost required to serve an order, customer, channel or service by including the relevant operational activities.
Read definition →Cross-Selling
Cross-selling recommends products or services that complement what the customer is considering or purchasing.
Read definition →Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures the average cost required to acquire a new customer. It may include only media spend or, in a broader management view, marketing and sales costs associated with acquisition.
Read definition →Customer Data Platform (CDP)
A Customer Data Platform (CDP) is designed to collect and unify customer data from multiple sources and make it usable for analysis, segmentation and activation.
Read definition →Customer Lifetime Value (CLV)
Customer Lifetime Value estimates the economic value generated by a customer over the entire relationship with a business. LTV and CLV are often used interchangeably.
Read definition →Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is the combination of processes and technology used to manage information and interactions with customers and prospects over time.
Read definition →Data-Driven Attribution
Data-driven attribution assigns credit to touchpoints using models based on observed data rather than a fixed rule applied equally to every journey.
Read definition →Digital Maturity
Digital maturity describes how effectively an organization uses technology, data, processes and skills to produce digital outcomes consistently.
Read definition →Digital Merchandising
Digital merchandising is the set of decisions used to organize, rank and present an online assortment to maximize commercial relevance and ease of choice.
Read definition →Digital Transformation
Digital transformation is structural change in processes, capabilities, organization and operating model enabled by digital technology.
Read definition →Distributed Order Management (DOM)
Distributed Order Management (DOM) is the management of orders across a network with multiple inventory sources and fulfillment nodes coordinated by central rules.
Read definition →Ecommerce Funnel
An ecommerce funnel represents the stages a user moves through from discovery of a brand or product to purchase and, in a broader view, retention.
Read definition →Endless Aisle
Endless Aisle allows in-store customers to access a broader assortment than what is physically stocked in that location.
Read definition →Fill Rate
Fill Rate measures the share of demand or order lines that a business can satisfy with expected availability, without cancellations or shortages.
Read definition →First-Party Data
First-party data is information collected directly by a business through its own customer relationships, digital properties and transactions.
Read definition →Generative AI
Generative AI refers to models capable of producing new content or outputs such as text, images, code, audio or structured data based on instructions and context.
Read definition →Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is Google’s analytics platform built around an event-based measurement model for websites and apps.
Read definition →Inventory Visibility
Inventory visibility is the ability to know and expose inventory status across nodes, channels and systems with an update frequency appropriate to the process.
Read definition →KPI – Key Performance Indicator
A KPI is a metric selected to measure progress toward a meaningful objective. Not every metric is a KPI; it should have a clear connection to a decision or expected outcome.
Read definition →Lead Time
Lead Time is the elapsed time between two defined events in a process, such as order placement and delivery or replenishment request and availability.
Read definition →Marketing Attribution
Marketing attribution is the process of assigning credit to touchpoints that contributed to a conversion or business outcome.
Read definition →Marketing Automation
Marketing automation uses rules, data and software to trigger marketing communications or actions automatically based on events, segments or conditions.
Read definition →Marketing Efficiency Ratio (MER)
Marketing Efficiency Ratio (MER) compares total revenue with total marketing spend. It is an aggregate metric for evaluating acquisition efficiency without relying on the attribution model of a single platform.
Read definition →Omnichannel
Omnichannel describes a model in which digital and physical channels share data, inventory, processes and customer journeys to deliver a consistent customer experience.
Read definition →Order Management System (OMS)
An Order Management System (OMS) governs the ecommerce and omnichannel order lifecycle: intake, availability, allocation, orchestration, fulfillment, changes, cancellations and often returns.
Read definition →Order Routing
Order routing is the process by which a system decides which fulfillment node should fulfill an order or order line.
Read definition →Predictive Analytics
Predictive analytics uses historical data and statistical or machine-learning models to estimate the probability of future events or values not yet observed.
Read definition →Product Detail Page (PDP)
A Product Detail Page (PDP) is dedicated to a single product and concentrates the information needed to turn interest into a purchase decision.
Read definition →Product Listing Page (PLP)
A Product Listing Page (PLP) displays a set of products, typically a category, search result or curated collection.
Read definition →Profit Margin
Profit margin expresses how much of revenue remains after subtracting a defined set of costs. Its meaning depends on the level used: gross margin, contribution margin and operating margin are not the same metric.
Read definition →Recommendation Engine
A recommendation engine selects and ranks products, content or offers it considers relevant to a user or context.
Read definition →Repeat Purchase Rate
Repeat Purchase Rate indicates the share of customers who make more than one purchase within a period or after their first order.
Read definition →Retention Rate
Retention Rate measures the ability to keep customers, users or subscribers active over time according to a clearly defined meaning of “retained.”
Read definition →Retrieval-Augmented Generation (RAG)
Retrieval-Augmented Generation (RAG) is an architecture in which a generative model receives information retrieved from external sources before producing an answer.
Read definition →Revenue per Visitor (RPV)
Revenue per Visitor (RPV) measures the average revenue generated by each visitor or session, depending on the selected denominator.
Read definition →ROAS
ROAS (Return on Advertising Spend) measures how much revenue is generated for each unit of advertising spend. It is a media-efficiency metric, not a complete measure of profitability.
Read definition →Ship from Store
Ship from Store is a fulfillment model in which an online order is prepared and shipped from a physical store rather than exclusively from a central warehouse.
Read definition →Site Search
Site search is a website’s internal search engine. In ecommerce it directly connects expressed user intent with catalog, availability and product ranking.
Read definition →Unified Inventory
Unified Inventory is an integrated view of availability across warehouses, stores and other nodes that can be used by sales channels and orchestration systems.
Read definition →Upselling
Upselling is a commercial technique that proposes a more complete, premium or higher-value version of the product or service initially considered by the customer.
Read definition →No matching terms.