eCommerce & Retail
Strategy, commercial roadmap, platforms, customer experience, processes and KPIs.
Professional profile
Domenico Basile, eCommerce & Digital Strategy
I help retailers, companies and startups turn eCommerce, marketing, data and operations into measurable growth.
I focus on strategy, priorities and governance, connecting commercial goals, customer experience, technology and processes. I advise teams and partners on decisions and reviews, with daily execution limited to agreed cases.
Expertise
An integrated view of digital business.
Omnichannel & OMS
Unified inventory, order orchestration, store integration and fulfilment models.
CRO & Performance
Conversion rate, margins, ROAS, feeds, CRM and efficient investment allocation.
Data, AI & Organisation
Operational data and insights, AI applications, governance, skills and team training.
Experience and projects
From eCommerce strategy to omnichannel.
Roles and projects across retail, consumer, luxury and training, with responsibility for digital growth, platforms, marketing and channel integration.
Scarpamondo
Head of eCommerce & Omnichannel
eCommerce strategy and growth, omnichannel roadmap, integration across online, retail network and inventory, processes and operational coordination.
Read the case study →My Family Place - joint venture between Angelini Group and Prénatal
eCommerce Business Manager
Commercial planning, eCommerce roadmap, UX/UI, performance marketing, CRM and customer experience.
Read the case study →MOHD Luxury Home Design
Digital & eCommerce Manager
eCommerce platform development, international growth, performance, customer journey and digital project coordination.
Read the case study →Morellato Group
Marketing & Web Store Manager
Marketing and eCommerce for a brand portfolio including Morellato, Philip Watch, Sector, Bluespirit, Kronoshop and La Petite Story.
Read the case study →GS/Adecco & AcademyQue
Marketing and communication trainer
Design and delivery of training programmes on marketing, communication and digital skills.
Read the case study →Insights
View all articles →Latest articles by Domenico Basile
eCommerce Strategy
15 eCommerce KPIs That Tell You Whether Growth Is Actually Healthy
A practical framework for eCommerce KPIs that connect demand, conversion, order economics and retention.
CRO & Performance
eCommerce Conversion Rate: How to Improve It Without Discounting Everything
A practical conversion-rate framework that focuses on funnel friction, shopper intent and profitable improvement.
CRO & Performance
Average Order Value: 10 Ways to Grow AOV Without Giving Away Margin
Ten practical AOV levers designed to grow order value while protecting conversion and contribution margin.
Have a project in mind?
Contact me →Let’s see how I can help.
Tell me your objective, project stage and the problem you need to solve.