Too many initiatives, little direction
Site, CRM, campaigns, content and technological projects advance without a common logic.
Digital Strategy Consulting
Digital Strategy Consulting: objectives, channels and investments within a single roadmap
A useful digital strategy connects business goals, customer needs, data, technology and real capabilities of the organization.
The job serves to choose where to compete, which experiences to design, which channels to guard and which initiatives to postpone. Starting from market, customers and economic goals to build a shared direction, avoiding digital plans composed of activities disconnected or dependent on the proposals of individual suppliers.
When it is useful
Situations I can help you with.
The scope is adapted to the problem, available data and skills already present.
Digital is not connected to business
Channel metrics do not explain the impact on customers, revenue, contribution margin or processes.
You need to choose channels
Budget and skills are limited and it is necessary to decide where to focus investment.
A transformation is planned
A new positioning, market, business model or organizational setup requires a coherent digital roadmap.
What does it include?
What the Advisory Covers
Strategic assessment
Analysis of objectives, customers, market, digital assets, data, skills and organizational constraints.
Channel priorities and customer journey
Role of site, eCommerce, CRM, contents, media and physical touchpoints at different stages of the customer's journey.
Architecture of KPI
Indicators linked to business and operational objectives, with defined sources and responsibilities.
Roadmap and governance
Sequence of initiatives, general budget, dependencies, owner and verification method.
Method
A clear and verifiable path.
Background
Objectives, market, customers and real constraints.
Choices
Priorities, channels and proposal of digital value.
Plan
Roadmap, KPI, accountability and dependencies.
Governance
Control fall and criteria to correct the plan.
Scope
Advisory Role with Clear Boundaries
I do not replace an agency in the daily production of content, campaigns or materials. I define the management, requirements, priorities and the system with which the company governs internal and external specialists.
Measurement
KPIs to Track in Context
The indicators depend on the objectives, economic model and quality of the available data.
Revenues per channelContribution marginCustomer acquisition costCustomer lifetime valueConversion rateRetentionAdoption of touchpoints
Related professional experience
Experiences related to this service.
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A clear scope before starting.
The range helps assess initial fit. Final fees depend on goals, data, stakeholders and required availability.
Insights
Articles related to this service.
Guides and analysis on decisions, KPIs and use cases.
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Frequently asked questions
Before we start.
Clear answers on the scope, responsibility and working methods.
Digital Strategy Consulting coincides with a marketing plan?
No. Marketing is a component. Digital Strategy Consulting also includes customer journal, data, technology, processes, organization and governance of investments.
Can it be developed without redoing the site?
Yes. The strategy must determine whether and when technological intervention is really necessary, avoiding starting from the solution.
Does the roadmap also include budget and responsibility?
Yes, with the level of detail available: priorities, dependencies, owners, rough estimates and measurement criteria.
Do you follow the execution?
I can participate in periodic checkpoints and steering. Continuous operational management remains with the internal team or the suppliers in charge.
Related services
Other areas we can work on.
Have a project in mind?
Contact me →Let’s see how I can help.
Tell me your objective, project stage and the problem you need to solve.