Growth Has Stopped
Sales and traffic alone do not show where to intervene, while initiatives accumulate without shared priorities.
eCommerce Consulting
eCommerce Consulting for Better Decisions and Sustainable Growth
Senior advisory support that turns business performance, funnel, organization and process insights into a practical roadmap.
Consulting starts with the business, not the tools. I analyze the eCommerce model, commercial priorities, contribution margin, customer experience and how teams and vendors work together. The goal is to give leadership a clear view of the decisions to make, the KPIs to manage and the initiatives to assign to the right people.
When it is useful
Situations I can help you with.
The scope is adapted to the problem, available data and skills already present.
The Numbers Are Hard to Interpret
Revenue, margin, media spend, promotions and cost to serve are not combined in a single decision-ready view.
The roadmap is fragmented
Marketing, technology, operations and business work on different plans or depend too much on suppliers.
A Senior Perspective Is Needed
Leadership or the eCommerce team needs to validate choices, investments and priorities before execution.
What does it include?
What the Advisory Covers
Audit eCommerce
Model analysis, funnel, offer, customer journey, processes, organization, technology and main constraints.
P&L and KPI
A commercial measurement framework and KPI set that distinguish growth, efficiency and contribution margin.
Prioritized Roadmap
Initiatives ordered by expected impact, complexity, dependencies, accountability and verification criteria.
Team and partner governance
Decision routines, briefs, responsibilities and controls that keep execution aligned with strategy.
Method
A clear and verifiable path.
Diagnosis
Collection of data, objectives and constraints with targeted interviews.
Priorities
Assessment of urgent opportunities and decisions.
Roadmap
Plan with KPI, owner, dependencies and work sequence.
Verification
Periodic checkpoints to review progress and results.
Scope
Advisory Role with Clear Boundaries
The service does not include the daily management of catalogs, orders, customer care, campaigns or creative production. I can define requirements, priorities and control criteria, alongside the internal team and partners who carry out the activities.
Measurement
KPIs to Track in Context
The indicators depend on the objectives, economic model and quality of the available data.
Revenues eCommerceContribution marginConversion rateAverage order valueCAC and ROASRetentionCost-to-reserve
Related professional experience
Experiences related to this service.
Internal professional roles, not In-Vidia consulting clients.
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An internal professional experience in luxury home design, with responsibility for the development of the eCommerce platform, international growth, performance and coordination of digital projects.
It describes an internal professional role in MOHD, not a client of the In-Vidia consulting.Read the case study →Indicative investment
A clear scope before starting.
The range helps assess initial fit. Final fees depend on goals, data, stakeholders and required availability.
Insights
Articles related to this service.
Guides and analysis on decisions, KPIs and use cases.
View all articles →
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15 eCommerce KPIs That Tell You Whether Growth Is Actually Healthy
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eCommerce Customer Lifetime Value: How to Calculate CLV Without Making Up the Future
A grounded approach to customer lifetime value for acquisition, retention and budget decisions.
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eCommerce Category Pages: How to Make SEO, UX and Merchandising Work Together
A practical framework for category pages that capture search demand and make product choice easier.
Frequently asked questions
Before we start.
Clear answers on the scope, responsibility and working methods.
Is the advice also suitable for an eCommerce already started?
Yes. It is especially useful when the store is active but needs an independent assessment, a new roadmap or clearer governance.
Do you directly manage the store and campaigns?
No, not as an ongoing activity. My role is advisory: I analyze, define priorities and KPI and support the control of the execution carried out by teams or partners.
What data do you need to start?
Depends on the scope. Typically, sales data, contribution margin, traffic, investments, funnels, customers, promotions and operating processes are useful.
What does the company receive?
A documented decision framework covering issues, opportunities, KPIs, priority initiatives, accountability and a review roadmap.
Related services
Other areas we can work on.
Have a project in mind?
Contact me →Let’s see how I can help.
Tell me your objective, project stage and the problem you need to solve.