Omnichannel Retail
How the Omnichannel Customer Journey Impacts CAC, Conversion and LTV
Online and offline are not two separate funnels. A well designed omnichannel customer journey can affect conversion, blended CAC and customer value.
In-Vidia Journal
eCommerce, marketing and digital growth.
Practical guides, analysis and frameworks for better decisions in eCommerce, marketing, startups and digital projects.
eCommerce Strategy
From Data-Driven to Insight-Driven eCommerce
Collecting more data does not mean deciding better. The advantage arises when tracking, first-party data and experience are transformed into operational insights.
AI & Digital Transformation
AI in Business: When Department-Level Efficiency Destroys Enterprise Value
AI can make every department more efficient and at the same time worsen the result of the company. The risk arises when each function optimizes local signals.
AI & Digital Transformation
Building an AI-Assisted WordPress Site: The In-Vidia SEO-First Case Study
In‐Vidia was born in a single working session: from the idea to the mockups, up to a WordPress theme installed, lightweight, editable and designed for the SEO.